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A new app developed by University of Staffordshire and TKO Consulting is using virtual reality to raise awareness of violence against women and girls.
The project is the brainchild of former Stoke City footballer Meg Bowyer who has been subjected to sexual harassment on multiple occasions when out exercising.
“Men would shout inappropriate comments as I ran past,” she said. “If that was your mum, sister, wife, daughter or friend, you wouldn’t like them having that shouted at them.
“I thought, if men can put on a VR headset and see through the eyes of a woman, that might make them understand how we feel.”
She added: “It’s not saying you are doing something wrong – they might not necessarily realise how they make women feel. It’s about raising awareness and educating people.”
Meg works for TKO Consulting, which supports offenders after their release from prison, and approached University of Staffordshire to collaborate on an immersive virtual reality (VR) app to challenge attitudes and educate people about this type of harassment.
Over the past 18 months, Meg has worked with Lecturer in Policing David Webb and Digital Education Officer Simran Cheema to design an app that places users in realistic scenarios commonly experienced by women.
Using a VR headset, participants step into the role of Zoe, a woman walking home alone. As events unfold, users are confronted with inappropriate comments and the experience of being followed – situations many women face regularly.
David has 18 years’ experience as a police officer and is currently completing a PhD in domestic abuse research. He is also a member of the University’s VAWG Hub, which connects professionals, police, and charities to improve support for victims of domestic and sexual abuse.
“Virtual reality gives us a safe environment to explore difficult situations. This app enables users to step directly into Zoe’s shoes and experience how quickly an ordinary evening can become intimidating,” David explained.
“The aim is to educate people about attitudes and behaviours towards women and girls by providing a first-hand experience of the harassment many women encounter daily.”
The app will now be trialled with TKO Consulting, as well as local schools, colleges and businesses, before being rolled out more widely. The team also plans to evaluate its impact through research and hopes to incorporate it into teaching across University degree programmes.
